Did the Economic Blackout Boycott Work? | Breaking Down the Impact

On Friday, Feb. 28 consumers were encouraged to hold onto their money and avoid shopping at major retailers like Amazon and Target in a show of economic solidarity—because no diversity means no dollars. But did the boycott work? Joining the discussion are Daniel Laurent, CEO of Black Dollar, and Imari Paris Jeffries, President & CEO of Embrace Boston, to analyze the impact, effectiveness, and future of economic boycotts. 📊 Key Topics Covered: Amazon’s reported 1% increase in sales—what does it really mean? The importance of long-term, sustained boycotts over one-day protests How social media plays a role in organizing and undermining movements Supporting Black-owned businesses and economic empowerment The historical lessons from Montgomery Bus Boycott and sit-ins 🔥 Is boycotting enough to create lasting change? How can these movements be more effective? Drop your thoughts in the comments! 00:00 Did the boycott work? 2:14 Being ‘on code’ 4:35 Building momentum 7:25 What about Black-owned businesses on Amazon? 10:16 What’s next? GBH News wants to hear from YOU! We are conducting our annual audience survey 📝 https://bit.ly/3ZQXSQr. This will help us understand your interests and what you want to see more of from us. It only takes a few minutes, and we are grateful for your input. 🙌 GBH News is a premier source for in-depth local news and original story telling based in Boston, Massachusetts. Subscribe to the GBH News YouTube channel: https://www.youtube.com/c/gbhnews?sub_confirmation=1 Follow GBH News on Instagram: https://www.instagram.com/gbhnews/ Like GBH News on Facebook: https://www.facebook.com/gbhnews/ Follow GBH News on X: https://twitter.com/GBHNews Visit our website: https://www.wgbh.org/news We can’t do it without you. Support our award-winning community journalism by donating today: https://bit.ly/SupportGBHNews