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Amid X/Twitter exodus, Bluesky users 'have control over their experience,' CEO Jay Graber says

In 2007, Twitter won an award at SXSW for Best Blog Startup and started to blow up with users. Fast forward to today, and many users of the platform that has rebranded as "X' under Elon Musk's have been apart of a mass exodus from it. Amid that change in the social media ecosystem, Bluesky has emerged, with it's count of users continually climbing. At SXSW 2025, CEO Jay Graber outlined the algorithmic and community moderation differences that make her app unique.

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