Time to Use the GOP's Dirty Tricks Against Them! (w/ Brian Tyler Cohen) | Michael Steele Podcast

Michael Steele speaks with Brian Tyler Cohen about how Republicans have perfected the art of campaign branding, messaging and sloganeering and how Democrats can learn from their playbook. The pair analyze the branding of Obamacare, Michael Steele's "Fire Pelosi" campaign and what Democrats can take away from the 2024 election. If you enjoyed this podcast, be sure to leave a review or share it with a friend! Check out Brian's book, "Shameless," here: https://www.amazon.com/Shameless-Republicans-Deliberate-Dysfunction-Democracy/dp/0063392887 Follow Brian Tyler Cohen @briantylercohen Follow Michael Steele @MichaelSteele Follow the podcast @steele_podcast Follow The Bulwark @BulwarkOnline 00:00 Cold Open 0:03:05 Interview Begins 0:04:16 What Got Brian to Write "Shameless: Republicans' Deliberate Dysfunction and the Battle to Preserve Democracy" 0:05:35 Republicans Have Messengers Democrats Don't Have 0:08:05 Republicans Rely on Historical Branding 0:09:20 What Republicans Are Good At (& Dems Are Bad At) 0:15:55 How the Left Responded to the Hunter Biden Pardon 0:18:07 The Sloganeering of Trump 0:21:45 The Branding of Obamacare 0:22:09 Michael's "Fire Pelosi" Campaign 0:23:50 How Come Dems Couldn't Make the Election About Donald Trump? 0:24:27 Republicans Are Good at Identifying Villains 0:25:25 What Worked for Democrats in 2024? 0:27:17 How Much of the $1 Billion Dems Spent in 2024 Will Have a Lasting Impact? 0:29:12 The Next DNC Chairman 0:31:30 Democratic Policies Are Popular, But Their Branding Is Not 0:32:43 Republicans Blew Gender Debates Out of Proportion in 2024 0:39:30 Reaching the People Who Disagree with You 0:43:14 Taking a Page from the Republican Handbook 0:51:21Republicans Dirtied the Hands of Joe Biden 0:54:18 The Elon Musk Factor 0:55:47 Defining the Next Phase of Trump's Presidency 🔥 Get 30 days of Bulwark+ absolutely free: https://thebulwark.com/freetrial