How Bluesky Grew From A Twitter Side Project To An X Competitor

Not many people had heard of Bluesky when the Twitter side project made its debut as a separate company in 2021. The decentralized social media platform initially flew under the radar, but user numbers skyrocketed after the U.S. election in November. This was largely because many of X’s users fled to Bluesky, as they were unhappy with some of the changes that Elon Musk made to Twitter after he acquired it in 2022 and later renamed it X. Bluesky now has over 27 million users, but whether it can continue its rapid growth and compete with the likes of Musk’s X and Meta and Mark Zuckerberg’s Threads remains to be seen. Chapters: 00:00 - 2:00 Introduction 2:01 - 3:15 Twitter’s hatchling 3:16 - 7:51 Power to the people 7:52 - 10:01 Bluesky takes off 10:02 - 13:37 What’s next? Produced and Shot by: Magdalena Petrova Edited by: Amy Marino Senior Director of Video: Jeniece Pettitt Animation: Mallory Brangan, Jason Reginato Editorial Support: Salvador Rodriguez Additional Footage: Getty Images, Bluesky » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to up your AI skills and be more productive? Take CNBC’s new online course on “How to use AI to be More Successful at Work" to leverage AI at work, and in life. Sign up now and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+ taxes and fees) through February 11, 2025: https://cnb.cx/40jZlNX Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Bluesky Grew From A Twitter Side Project To An X Competitor