Flour Power | Full Documentary

Flour Power explores how milling made Minnesota. The story charts the growth of wheat farming, the harnessing of water power, the founders of the flour milling industry, and the expansion of the industry into global purveyors of industrialized food products. 03:02 The Land of Wheat 04:16 Cargill and Peavy Milling 07:27 Cadwallader C. Washburn 08:38 The First Flour Mill, Washburn A Mill 09:15 Charles Pillsbury 09:42 The Birth of the Pillsbury Company 09:56 Competition of Flour in Minnesota 10:45 New Wheat Processing Technology 13:32 Milling Industry Boom 14:19 Why is Milling Dangerous? 14:42 Washburn A Mill Explosion of 1878 16:49 New European Process 17:55 1881- Minneapolis is the Milling Capitol of the World 18:57 The Marketing and Advertising of Flour 22:09 Funding Minneapolis Organizations and Parks 24:10 Class Struggles 24:51 Farmers Organize 28:47 The Citizens Alliance Forms 30:09 The Invention of Puffed Rice 35:26 Quaker Cereal 37:50 Cream of Wheat Launches 39:52 James Ford Bell Innovates 41:25 Wheaties Cereal 42:16 Washburn starts WCCO Radio 42:38 First Ever Commercial Radio Jingle - for Wheaties 44:17 General Mills is Created 46:28 Breakfast Cereals are Loved Worldwide 47:44 Who is Betty Crocker? 51:23 The Pillsbury Bake-Off 53:19 The Milling Family Philanthropies ________________________________________________ Education Resources: Minnesota’s Milling Industry: https://tpt.pbslearningmedia.org/resource/great-states-minnesota-7.1/activity/ Minnesota’s Economy Yesterday and Today: https://tpt.pbslearningmedia.org/resource/great-states-minnesota-7.6/activity/ Subscribe on YouTube: https://www.youtube.com/TwinCitiesPBS/?sub_confirmation=1 Instagram: https://www.instagram.com/twincitiespbs Facebook: https://www.facebook.com/tptpbs TikTok: https://www.tiktok.com/@twincitiespbs This content is made possible by viewers like you. Support Twin Cities PBS: https://www.tpt.org/give #documentary #minnesota #milling